HAPPRO (Help a PR Pro Out)

HAPPRO (Help a PR Pro Out)

HARO founder Peter Shankman I confess. I’ve never been a huge fan of HARO, the free crowd-sourced service for journalists seeking topic experts or human examples to validate their story’s premise. While following its founder never ceases to disappoint, the service itself, in my mind has fallen short in its net benefit to the PR […]

HARO v. Profnet

HARO v. Profnet

A couple of years after ProfNet’s 1992 debut, founder Dan Forbush (below) decided to expand his service’s universe of users to the agency side of the PR spectrum. I remember talking to Dan at the time, and soon after, convincing my firm to subscribe to what grew into a veritable “killer ap” for the profession. […]