Social Media Round One

Social Media Round One

Volvo’s recent decision to hand the reins of its social media, SEO and digital PR programs to WPP’s esteemed media buying agency Mindshare has tongues-a-wagging and fingers-a-pointing. Brand Republic and others reported the surprising news that reignited the debate over which marketing discipline is best suited to deliver clients’ growing digital dreams. Mat Morrison, global […]

Buzz Agents(ies)

Buzz Agents(ies)

“Ogilvy PR and its 360 Degree Digital Influence group led by Bell, is a leader in the social media and comprehensive digital marketing arena and helps clients navigate an increasingly complex and rapidly changing digital environment.” Hmmm. Sounds like a typical press release. Hey, it is! When I think of the PR firms that are […]