Very few business news organizations enjoy the brand esteem and influence of Dow Jones’s Wall Street Journal. A prominent story within WSJ’s print or digital editions has the capacity to drive conversations, alter corporate fortunes (and stock price), and even affect government policy.On top of that, few professions, outside of technology or entertainment, have embraced…… Continue reading Social Clout At Re/Code
ATD’s Mossberg & Swisher: (Photo: Denise Truscello/WireImage; PRNewsFoto/Digitas/AP Images)Yesterday, Wall Street Journal business editor Dennis Berman took to Twitter to trumpet the acquisition of respected Slate tech scribe Farhad Manjoo by the Wall Street Journal’s technology reporting team. Big tech news: We are pleased to welcome Slate’s great tech columnist @fmanjoo, who is joining the Wall…… Continue reading Will AllThingsD Secede From News Corp?
As the debate over the form and function of the modern news release presses on, today we learn of one news release that actually succeeded in getting fairly prominent pick up — by the Dow Jones Newswire, no less.One problem: the release was a hoax perpetrated by a group of as yet unknown mischief-makers attempting…… Continue reading The Fake News Release
As one of the 74 percent of Americans who reads “a printed or online newspaper” at least once a week, I couldn’t help but notice the full-page ad that broke in the “Money and Investing” section of Friday’s Wall Street Journal, and again today.It was a “house-ad” from Dow Jones that amazingly targets…the PR professional.…… Continue reading The PRfect Match
I don’t mind the Wall Street Journal and New York Times’ news alerts periodically popping on my desktop (as long as their purveyors don’t get too trigger happy). So far, both have been judicious in what they’ve chosen to send.Take the two WSJ Alerts that moved moments ago, separated by a mere three minutes. The…… Continue reading Out and Out
I know. I know. I’m dating myself. But I remember Marketwatch’s Silicon Valley columnist Bambi Francisco when she was a talent booker in New York for Lou Dobbs’ “CNN Moneyline.” Now she finds herself in a journalistic sticky wicket, exacerbated ironically by a piece in the flagship publication of her employer.The issue concerns Ms. Francisco’s…… Continue reading On Thin Ice