education Archives - Flatiron Communications

ExxonMobil’s Deflection Campaign

If you haven’t noticed, the world’s biggest oil company has kicked off what appears to be a rather ambitious (and pricey) advertising campaign extolling the virtues of…school teachers. I say pricey given that one of the TV spots aired during The Masters and another on “60 Minutes,” the priciest network news spot available. One can […]

The Price of Admissions

applications, college admissions, education, marketing, Newsweek, Nintendo Wii, Peg Tyre, PR, public relations, student enrollment / By Peter Himler

How many TV commercials do we currently see promoting Nintendo’s runaway video game machine, the Wii? Not too many given the player’s impossible-to-find status. The machines are so newsworthily scarce, some have accused the Japanese manufacturer of manufacturing the shortage. I mean what better way to drive demand, than by creating it? Or, doesn’t one’s

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