ExxonMobil’s Deflection Campaign

ExxonMobil’s Deflection Campaign

If you haven’t noticed, the world’s biggest oil company has kicked off what appears to be a rather ambitious (and pricey) advertising campaign extolling the virtues of…school teachers. I say pricey given that one of the TV spots aired during The Masters and another on “60 Minutes,” the priciest network news spot available. One can […]

The Price of Admissions

The Price of Admissions

How many TV commercials do we currently see promoting Nintendo’s runaway video game machine, the Wii? Not too many given the player’s impossible-to-find status. The machines are so newsworthily scarce, some have accused the Japanese manufacturer of manufacturing the shortage. I mean what better way to drive demand, than by creating it? Or, doesn’t one’s […]