For more than a decade, email has endured as the preferred mode for engaging journalists in an “earned media” paradigm. Of course, the term earned media wasn’t in the PR lexicon ten years ago. We simply called it media or editorial relations.PCNY Panel (8/7): NY Daily News, Good Day NY, HuffPost, WPLJ, BuzzfeedAs much as…… Continue reading EMail: Love it or Hate it
Pinterest’s Growth Scheme: Genius or Sleazy?
Pinterest. Pinterest. Pinterest. Yikes, the noise is deafening. But will the latest social sharing site have legs? In yesterday’s fawning review in The New York Times, David Pogue cites Pinterest’s claim to be: “…the fastest Web site in history to break the 10-million-visitors-a-month threshold.”Fortune’s Dan Primack asks “How to slow Pinsanity. Nothing gets tech bloggers…… Continue reading Pinterest’s Growth Scheme: Genius or Sleazy?
Paul Bradshaw, writing today for Poynter Online, raises an important issue that’s as old as, well, the age of citizen-journalists, i.e., less than 10 years: “In the E-mail Era, Who Owns the Interview?”I also posted on this journalistic conundrum in August 2005 following Mark Cuban’s open dust-up with The New York Times’s Andrew Ross Sorkin.You…… Continue reading PR Insurance