Business as (Un)usual for Boeing

Business as (Un)usual for Boeing

In what may be a case study on the perils companies face in an age of media-empowered consumers, today we learn how business-as usual for Boeing led to a most combustible consumer-created crisis. Small in comparison to what BP faces, the impact on the company’s reputation still stings. It could have been much worse had […]

Socially Engaged

Socially Engaged

A few years back, my long-time friend, collaborator and sometimes client Rob Key of award-winning social media consultancy Converseon outlined how companies ideally should endeavor to engage the social graph. He called the process “cultural anthropology,” and by so doing, recognized that each social channel or community had distinct customs and a language of its […]