Who in our field hasn’t advised their clients to increase their investment in monitoring what’s being said about their products, services and issues in the social spheres? It’s not just listening to the conversation, but the digitally smart companies have empowered so-called “social media representatives” to engage detractors, primarily for the purposes of distracting them…… Continue reading Social Lip Service
Category: Erick Schonfeld
CrunchBase, Vator.TV…
Three digital trends coalesce to offer a new “placement” opportunity for PR pros. They are: digital video as a communications vehicle, engaging A-list bloggers, and the wisdom of the crowds.In an interview with Beet.TV’s Andy Plesser, TechCrunch’s NY-based co-editor Erick Schonfeld revealed details about CrunchBase, a “free directory of technology companies, people, and investors that…… Continue reading CrunchBase, Vator.TV…