Mario!

Mario!

So it’s only a blog. Big deal if it was left in the lurch or not recognized as a bona fide media outlet by the PR person in charge. Makes no difference that the outlet has a super-charged Technorati Authority ranking of 2842, (e.g., #285 out of 100 million+ blogs): “‘Well, these people are journalists,’ […]

Three Martini Lunch

Three Martini Lunch

The media fam trip is nothing new. Hotels, airlines and state tourism boards commonly build free, first-class trips for certain reporters into their PR budgets. Hollywood publicists may give even the travel biz a run for its money. Most established news organizations, however, have strict rules that forbid employees to accept freebies. Not true for […]