FTC

PR, Integrity and Yelp

astroturfing, evangelists, FTC, gaming reviews, influencers, Iphone Store, MobileTech, PR, PRSA, Reverb Communications, SONY digidads, yelp / By

<!– The logos depicted in this widget are the property of the respective corporations listed. –> I just installed the mobile app of Yelp on my new Blackberry Tour. What’s great about Yelp is the quantity of its crowd-sourced reviews, which, theoretically, allows for much greater accuracy about the subjects being scrutinizing. There’s nothing like […]

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Apple Voice

Apple Inc., ATandT, blog, command and control, Ford Motor Company, FTC, Google Voice, iPhone, NinjaWords, PR, public relations, social media / By

If one were to guess which of the world’s most-watched corporations had the most command-and-control approach to its communications, invariably that Cupertino, CA company would rank right up there. Apple Inc.’s PR is legendary, less for its embrace of the new tools of the trade — and the transparency that comes with it — and

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Mommies Call for PR Blackout

A-list bloggers, FTC, influencers, MomDot, PR Blackout, regulations, WOMMA, word-of-mouth / By

The FTC’s focus on editorially compromised bloggers by opportunistic, if not nefarious marketers, (i.e., freebie-givers) is finally getting the mainstream media treatment. The Times yesterday tackled the thorny issue of the commercial courting of influential bloggers [The Flack, April 15]: “Marketing companies are keen to get their products into the hands of so-called influencers who

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Libelous Liddy

Elizabeth Dole, FTC, local TV news, North Carolina, political advertising, politics, Senator Dole, standards and practices / By

At the recent Time Warner Politics 2008 Summit here in New York City, it seemed like every panel eventually touched upon media bias and the responsibility mainstream news organizations have to ensure objectivity. At one point, Vanity Fair‘s progressively minded editor Graydon Carter proclaimed that The New York Times is the greatest newspaper today and

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