<!– The logos depicted in this widget are the property of the respective corporations listed. –>I just installed the mobile app of Yelp on my new Blackberry Tour. What’s great about Yelp is the quantity of its crowd-sourced reviews, which, theoretically, allows for much greater accuracy about the subjects being scrutinizing. There’s nothing like discovering…… Continue reading PR, Integrity and Yelp
Category: FTC
Apple Voice
If one were to guess which of the world’s most-watched corporations had the most command-and-control approach to its communications, invariably that Cupertino, CA company would rank right up there.Apple Inc.’s PR is legendary, less for its embrace of the new tools of the trade — and the transparency that comes with it — and more…… Continue reading Apple Voice
Mommies Call for PR Blackout
The FTC’s focus on editorially compromised bloggers by opportunistic, if not nefarious marketers, (i.e., freebie-givers) is finally getting the mainstream media treatment. The Times yesterday tackled the thorny issue of the commercial courting of influential bloggers [The Flack, April 15]: “Marketing companies are keen to get their products into the hands of so-called influencers who…… Continue reading Mommies Call for PR Blackout
Truth-in-Blogging
The explosion in the number of syndicated content producers (i.e., bloggers) has created havoc in the regulatory environment, and specifically at the FTC, which oversees truth in advertising. So much so that the Commission is now weighing new regulations that would restrict what bloggers say about the products and services they receive as (quid pro…… Continue reading Truth-in-Blogging
Libelous Liddy
At the recent Time Warner Politics 2008 Summit here in New York City, it seemed like every panel eventually touched upon media bias and the responsibility mainstream news organizations have to ensure objectivity.At one point, Vanity Fair’s progressively minded editor Graydon Carter proclaimed that The New York Times is the greatest newspaper today and we’d…… Continue reading Libelous Liddy