future of PR

Media Relations Is Dead. Long Live Media Relations.

A few weeks ago, a senior media executive at one of the largest, most digitally savvy PR agencies shared with me a call he had with his top management in which they lamented the lack of media relations savvy from the firm’s younger professionals. “Shouldn’t there be more formal training,” they pressed, to which he […]

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Where PR is Headed

Sounds like a Brian Solis post, doesn’t it? Actually, on Friday afternoon, I had a chance to preside over one of the last panels of the two-day PRSA Digital Impact Conference (#prsa_di) in NYC. We gathered a fab group of industry practitioners and prognosticators who convened under a session titled “PR 3.0.” (Please forgive.) In

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