A few weeks ago, a senior media executive at one of the largest, most digitally savvy PR agencies shared with me a call he had with his top management in which they lamented the lack of media relations savvy from the firmâ€™s younger professionals. â€œShouldnâ€™t there be more formal training,â€ they pressed, to which he…… Continue reading Media Relations Is Dead. Long Live Media Relations.
James Franco SurvivesIn a provocative blog post titled “How B2B PR will fail in 2011,” Bliss PR’s Elizabeth Sosnow pondered whether B-to-B PR could survive with the same old service offerings to which it has long grown accustomed.She observes that in the B-to-B space “The number of [trade] reporters is shrinking at an alarming rate.”…… Continue reading Sustainable PR
Sounds like a Brian Solis post, doesn’t it? Actually, on Friday afternoon, I had a chance to preside over one of the last panels of the two-day PRSA Digital Impact Conference (#prsa_di) in NYC.We gathered a fab group of industry practitioners and prognosticators who convened under a session titled “PR 3.0.” (Please forgive.)In an advance…… Continue reading Where PR is Headed