As the Facebook IPO frenzy crescendos, the media pendulum has swung from fawning friendliness to sudden skepticism catalyzed by one giant automaker’s decision to pull its $10 million ad budget from the 900-million+ strong social network.Interestingly, and mildly reminiscent of its defiant public posture during the government bailouts of its rivals, Ford Motor Company promptly…… Continue reading Facebook Advertising: To Like or Not to Like
Category: GM
Ransom Money
Did you ever read O’Henry’s famous short story “The Ransom of Red Chief?” In it, a couple of kidnappers snatch a young boy and demand a hefty ransom from the boy’s father. Turns out the boy is a huge pain-in-the-butt (not unlike Bette Midler in “Ruthless People”).As days and weeks pass without a payoff, the…… Continue reading Ransom Money