Don’t Be Evil

Scott McNealyIn March of 1998, the straight-talking CEO of Sun Microsystems travelled to Washington to testify before Congress on the then-monopolistic ways of one famous tech company out of Redmond, WA. Scott McNealy, with whom I sat the following morning in the green room of NBC “Today,” had this to say: “The only technology I’d…… Continue reading Don’t Be Evil

Social Media on Steroids [Video]

Some of this blog’s followers have commented on how much they’ve enjoyed the once-regular feature “Your Weekend Viewing,” a curated collection of cool and useful videos posted here at week’s end. Unfortunately, Flatiron’s client obligations and the emergence of another outlet for this blogger’s musings have sidetracked the capture and sharing of these video views…… Continue reading Social Media on Steroids [Video]

Your Weekend Viewing

Stop…MotionAs the cool kids are “freaking out” over the Lytro camera, here’s a neat little stop-motion video courtesy of BitRebels (HT Steve Farnsworth).  Email Overload Tee’d Up With emails suffocating many inboxes, here’s a wearable creation to keep track of the madness. (via Launch):A Scottishman in New YorkYes, print still begets broadcast, or in this case, cable. Here’s a…… Continue reading Your Weekend Viewing

Rock Star Founders

Apple co-founder Steve Jobs (photo: Reuters) A much buzzed-about piece in wunderkind Justin Smith’s The Atlantic titled “Steve Jobs’s Law” explains “Why Founders Make the Best Leaders.” It was accompanied by an iconic and familiar image of Mr. Jobs wowing the cult of Mac at one of his soon-to-be legendary product launch events.Author James Kwak writes: “Still, the conventional…… Continue reading Rock Star Founders

Google, Zagat & Dining in San Francisco

I have been like totally off the grid this week. Scant few tweets, only one or two 4Sq check-ins, no blogging, and my Facebook, LinkedIn and Google+ streams have never felt so neglected.Recession be damned: client work has kept me from the social graph, and (gratefully) the minutest of machinations from Apple, Google, Facebook, Twitter,…… Continue reading Google, Zagat & Dining in San Francisco

Your Weekend Viewing

NaarlySo it appears that the marketing team at Zaarly, a site that helps you “buy and sell with people around you,” approached the uber-influential tech site founded and run by one of the company’s investors, to produce a quirky promotional video leveraging said founder’s new executive assistant. Here’s the piece on TechCrunch and the video:…… Continue reading Your Weekend Viewing

Your Weekend Viewing

GulpFrom BusinessInsider: “More and more companies are abandoning traditional advertising and trying to go viral. Nokia’s latest ad created by Wieden + Kennedy offers 80 seconds of the largest and perhaps the coolest stop-motion animation you’ve ever seen.  Augmented Real World Fast Company introduces us to Layar, which it says ” just took its system to…… Continue reading Your Weekend Viewing

Friday’s Video Views

“Insane Demand” for Google+The big news this week came from Google. (Next week we’re promised “awesome” news from Facebook.) Here’s a quick peek at Google+, Google’s first full-throttle foray into social networking. (Some may argue that Buzz and Wave were, but I would disagree, at least in terms of the breadth and functionality of this…… Continue reading Friday’s Video Views

Paid, Earned & Owned: Revisited

Eighteen months ago, Forrester’s Sean Corcoran took a stab at an org chart to illustrate the new interactive marketing paradigm. Specifically, he attempted to further define terms popularized by several digital thought leaders for the types of media campaigns clients have at their disposal to advance their marketing goals, i.e., owned, paid and earned. Here’s…… Continue reading Paid, Earned & Owned: Revisited