Top Tech Companies by Media Coverage 6/09-6/10 I’ve been thinking a lot about Google lately. I mean who in our digitally expanded line of work doesn’t have Google constantly on the brain? It’s simply hard to escape a company that’s a newsmaking machine. Other than Apple, can you name another tech company whose machinations have […]
Google: We Try Harder (than Apple) Read More »
Logo Remake: Before and After One of the world’s most vaunted consumer-facing brands changed its company logo this week. And what happened? The new look was met with widespread derision from a public that today has the capacity to drive the conversation on such matters. Buzzfeed rounded up the negative sentiment under the title: “New
Crossroads of the World Claire Cain Miller, writing from the left coast for the New York Times‘s Media & Advertising space today, reports on a new Google campaign to draw attention to its display advertising business. What’s curious about the story — other than the idea that relatively few knew about this dimension of Google’s
From Android to Randoid Read More »
It’s no secret that if you toil in the PR departments of Google, Apple, Microsoft, Amazon, Twitter, eBay, and a handful of the other big-named brands leading the digital revolution, the struggle to gain media share of mind seems effortless compared to the rest of us working with smaller-branded clients. In fact, companies like Google
How Google PR Rolls Read More »
The Newspaper, Alas Here’s one person’s sobering look at (paper) newspapers’ diminished presence in our lives. (via Nextnik’s YouTube channel) Coupon Crazy Groupon CEO Andrew Mason via TechCrunch’s Evelyn Rusli Social Talking (PR) Heads Five dimensions of social media PR by Cohn & Wolfe’s global digital president @chadlatz: (via @odwyerpr) Sounds good. Now, I ask,
Friday’s Video Views Read More »
As mentioned in a previous post, I had a chance to hear the insightful and entertainingly profane Gary Vaynerchuk wax poetic on the open stage at the recent Internet Week confab here in NYC. @GaryVee said something that got me a thinking. In essence, he proclaimed the death of search engine optimization (SEO) as a
This week’s edition of Video Views features some eye-opening social media adoption stats, Scoble’s 15 Israel start-ups, Calacanis on FB privacy, words of wisdom from the PSFK Conference, and “Coco” at the Googleplex. This first video asks (then answers): Is social media a fad? Or the biggest shift since the Industrial Revolution? The growth of
Friday’s Video Views Read More »
I’m dumbfounded. It’s one thing to keep under wraps or selectively leak tantalizing details about its game-changing, new category-creating tablet, to allow viral buzz grow to deafening volumes. Yet, here we are at the moment of truth. The time has arrived. It’s zero-hour and every media, tech, marketing and business reporter, plus the myriad Apple
Where’s Scoble When We Need Him? Read More »
Wasn’t it just swell of Robert Scoble (@scobleizer) to set up a video camera at today’s Google presser introducing the Nexus One, Google’s presumed iPhone killer? Midway through the event, I counted some 16,000+ people signed on to watch the historical event unfold. (You see, Robert, having all those followers can come in handy.) I
Scrabulous. You remember that little tempest in a teapot? It seems like forever ago when a couple of young entrepreneurs from India created a Facebook version of the popular word game that ultimately grew into the most downloaded third-party app in Mr. Zuckerberg’s burgeoning empire. In December 2007, this blogger took note of the fabulous
