Top Tech Companies by Media Coverage 6/09-6/10I’ve been thinking a lot about Google lately. I mean who in our digitally expanded line of work doesn’t have Google constantly on the brain?It’s simply hard to escape a company that’s a newsmaking machine. Other than Apple, can you name another tech company whose machinations have created as…… Continue reading Google: We Try Harder (than Apple)
Category: Google
Gap’s PR Ploy?
Logo Remake: Before and After One of the world’s most vaunted consumer-facing brands changed its company logo this week. And what happened?The new look was met with widespread derision from a public that today has the capacity to drive the conversation on such matters.Buzzfeed rounded up the negative sentiment under the title: “New Gap Logo…… Continue reading Gap’s PR Ploy?
From Android to Randoid
Crossroads of the WorldClaire Cain Miller, writing from the left coast for the New York Times’s Media & Advertising space today, reports on a new Google campaign to draw attention to its display advertising business.What’s curious about the story — other than the idea that relatively few knew about this dimension of Google’s primary revenue…… Continue reading From Android to Randoid
How Google PR Rolls
It’s no secret that if you toil in the PR departments of Google, Apple, Microsoft, Amazon, Twitter, eBay, and a handful of the other big-named brands leading the digital revolution, the struggle to gain media share of mind seems effortless compared to the rest of us working with smaller-branded clients.In fact, companies like Google and…… Continue reading How Google PR Rolls
Friday’s Video Views
The Newspaper, AlasHere’s one person’s sobering look at (paper) newspapers’ diminished presence in our lives. (via Nextnik’s YouTube channel)Coupon CrazyGroupon CEO Andrew Mason via TechCrunch’s Evelyn RusliSocial Talking (PR) HeadsFive dimensions of social media PR by Cohn & Wolfe’s global digital president @chadlatz: (via @odwyerpr) Sounds good. Now, I ask, whether the world he describes…… Continue reading Friday’s Video Views
SEO RIP?
As mentioned in a previous post, I had a chance to hear the insightful and entertainingly profane Gary Vaynerchuk wax poetic on the open stage at the recent Internet Week confab here in NYC. @GaryVee said something that got me a thinking.In essence, he proclaimed the death of search engine optimization (SEO) as a marketing…… Continue reading SEO RIP?
Friday’s Video Views
This week’s edition of Video Views features some eye-opening social media adoption stats, Scoble’s 15 Israel start-ups, Calacanis on FB privacy, words of wisdom from the PSFK Conference, and “Coco” at the Googleplex.This first video asks (then answers): Is social media a fad? Or the biggest shift since the Industrial Revolution? The growth of social…… Continue reading Friday’s Video Views
Where’s Scoble When We Need Him?
I’m dumbfounded. It’s one thing to keep under wraps or selectively leak tantalizing details about its game-changing, new category-creating tablet, to allow viral buzz grow to deafening volumes.Yet, here we are at the moment of truth. The time has arrived. It’s zero-hour and every media, tech, marketing and business reporter, plus the myriad Apple enthusiasts,…… Continue reading Where’s Scoble When We Need Him?
A PR Nexus
Wasn’t it just swell of Robert Scoble (@scobleizer) to set up a video camera at today’s Google presser introducing the Nexus One, Google’s presumed iPhone killer?Midway through the event, I counted some 16,000+ people signed on to watch the historical event unfold. (You see, Robert, having all those followers can come in handy.)I just wonder…… Continue reading A PR Nexus
Monopoly Mash-Up
Scrabulous. You remember that little tempest in a teapot? It seems like forever ago when a couple of young entrepreneurs from India created a Facebook version of the popular word game that ultimately grew into the most downloaded third-party app in Mr. Zuckerberg’s burgeoning empire.In December 2007, this blogger took note of the fabulous Scrabulous…… Continue reading Monopoly Mash-Up