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PR Blogger Secrets

When you’re personally committed to post (almost) daily, there are times when the creative well appears to run dry. You resort to scanning your RSS reader’s PR and media folders for original posts, i.e., those that defy the blogging echo chamber. You scroll down your news portal’s home page for any interesting fodder. And finally […]

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Planet PR Campaign

Why should he run for President? The man’s won an Oscar, an Emmy, and a Nobel Peace Prize for goodness sake. What’s more: all came his way without the extreme angst and unrelenting attacks that accompany a Presidential run. With those auspicious accolades under his belt, Al Gore now plans to shift into high gear

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De-Optimizing Strategies

MSNBC.com’s savvy Internet-watcher Bob Sullivan today dissects a company that apparently sat in on one of Converseon founder Rob Key’s* presentations at a search strategy or WOMMA conference. Mr Key pioneered much of what’s happening in the booming area of “search engine reputation management,” if not the term itself. Of course, the company on which

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A Dose of SEM

You may remember Elinor Mills who made a name for herself by revealing a bit too much about Google CEO Eric Schmidt. This in turn prompted the search/advertising monopoly to banish her from its journalist-in-good-standing list. Moments ago, Ms. Mills piled on an infectious story in which a Google Health blogger used all the attention

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Scobleizer vs. Micropersuader

The beauty of the blogosphere lies in the diversity of opinion one can find…with the right search engine, of course. Two widely divergent POVs emerged today on the subject of search, and specifically the revamp of blog search’s big brand name — Technorati. A-list bloggers, the Scobleizer and the Microspersuader, seemed quite at odds on

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Google’s Voluminous Appetite

Back in the day, I was working with a bona fide Google competitor. Yes, people, for a brief (very brief) moment of Google’s existence, the Mountain View company did not reign supreme (and we’re not talking Alta Vista or Lycos). Cambridge, MA-based search engine Northern Light produced the same quality, if not better organic results

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