When you’re personally committed to post (almost) daily, there are times when the creative well appears to run dry. You resort to scanning your RSS reader’s PR and media folders for original posts, i.e., those that defy the blogging echo chamber.You scroll down your news portal’s home page for any interesting fodder. And finally you…… Continue reading PR Blogger Secrets
Category: Google
Planet PR Campaign
Why should he run for President? The man’s won an Oscar, an Emmy, and a Nobel Peace Prize for goodness sake. What’s more: all came his way without the extreme angst and unrelenting attacks that accompany a Presidential run.With those auspicious accolades under his belt, Al Gore now plans to shift into high gear to…… Continue reading Planet PR Campaign
De-Optimizing Strategies
MSNBC.com’s savvy Internet-watcher Bob Sullivan today dissects a company that apparently sat in on one of Converseon founder Rob Key’s* presentations at a search strategy or WOMMA conference.Mr Key pioneered much of what’s happening in the booming area of “search engine reputation management,” if not the term itself.Of course, the company on which Mr. Sullivan…… Continue reading De-Optimizing Strategies
The Loudest Websites?
No it’s not a New York City subway map, nor some Google map mash-up. In fact, the image owes much of its graphic look to the Tokyo subway system. It’s admittedly an unscientific representation of the “loudest” 200 websites. An explanation (based on last year’s list) can be found here. The illustration arrived on my…… Continue reading The Loudest Websites?
A Dose of SEM
You may remember Elinor Mills who made a name for herself by revealing a bit too much about Google CEO Eric Schmidt. This in turn prompted the search/advertising monopoly to banish her from its journalist-in-good-standing list.Moments ago, Ms. Mills piled on an infectious story in which a Google Health blogger used all the attention that…… Continue reading A Dose of SEM
Boston Ambush
I may have shared this story on these pages previously, but it’s worth a second life. Anyone who’s been toiling in the tech space for any length of time won’t forget the launch of Microsoft’s first big-branded OS — Windows 95.The over-the-top launch was capped with the mother of all “fam trips” that saw hundreds…… Continue reading Boston Ambush
Scobleizer vs. Micropersuader
The beauty of the blogosphere lies in the diversity of opinion one can find…with the right search engine, of course.Two widely divergent POVs emerged today on the subject of search, and specifically the revamp of blog search’s big brand name — Technorati.A-list bloggers, the Scobleizer and the Microspersuader, seemed quite at odds on the re-make…… Continue reading Scobleizer vs. Micropersuader
Taking the Link Bait
Link relevancy is a term I first heard back in 1998 when a search engine company I represented prepared to do battle with a rising Mountain View company that had yet to command a mountain view.Today, of course, it does and much of the success of Google, the search engine, can be attributed to the…… Continue reading Taking the Link Bait
Google’s Voluminous Appetite
Back in the day, I was working with a bona fide Google competitor. Yes, people, for a brief (very brief) moment of Google’s existence, the Mountain View company did not reign supreme (and we’re not talking Alta Vista or Lycos).Cambridge, MA-based search engine Northern Light produced the same quality, if not better organic results rankings…… Continue reading Google’s Voluminous Appetite
The Micropersuader
You have to admire Steve Rubel. Sure, many PR people are jealous of his high ranking (89) on the Technorati stats or that he’s become a really famous PR person. (I wonder if he even considers himself a PR person?)Hey Steve, this blogger finally broke the 36,000 mark — a motivating milestone rationalized by simple…… Continue reading The Micropersuader