groundswell

The Search for the Relevant PR Pitch

I found it ironic that the author of Groundswell, a book/movement/phenomenon that describes how ideas germinate from the ground up — without top-down influence — devoted space in his blog to the PR practice of pitching stories to influencers (e.g., “anyone with an audience”) from the top down. The book posits: “When consumers you’ve never […]

The Search for the Relevant PR Pitch Read More »

In Blogs We Trust?

The socially smart set have jumped all over Josh Bernoff’s just-released study that ranked the trust-worthiness of various information sources. His provocatively titled post “People don’t trust company blogs. What you should do about it” revealed that company blogs scored the lowest on Forrester’s version of The Edelman Trust Barometer. Company blogs earned a paltry

In Blogs We Trust? Read More »

Unleashing the Groundswell

A fascinating story in Sunday’s New York Times that explores the rise of low-cost, but effective (and infectious) consumer-generated videos that advocate for and against the Presidential candidates. Its focus was Robert Greenwald whom I briefly met in the press room at last week’s Personal Democracy Forum. It was his video that forced Sen. McCain

Unleashing the Groundswell Read More »