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Finding Influencers

3 Comments / Appinions, earned media, GroupHigh, media relations, mining influentials, MuckRackPro, PR, Traackr / By

Today’s fragmented and Twitter-driven media landscape has created a significant challenge for PR pros seeking to earn their clients greater editorial attention. A fire-hosed and fickle media-consuming public has already moved on to the next news flash before most stories have a chance to sprout roots. Here’s a data visualization of how a story evolves […]

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Cool PR Tools

2 Comments / Bottlenose, Cision, GroupHigh, Media Relations Tools, Muck Rack Pro, Pinterest, PR, Toutapp / By

I’ve been tinkering of late with several tools for PR pros, and thought I’d share my observations. No I don’t intend to extoll the purported PR value of Pinterest. My ears did perk when I learned that the hyperbolic social-pinning site reportedly is now the biggest traffic driver to women’s magazine websites. Mashable’s Lauran Indvik

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