Finding Influencers

Today’s fragmented and Twitter-driven media landscape has created a significant challenge for PR pros seeking to earn their clients greater editorial attention. A fire-hosed and fickle media-consuming public has already moved on to the next news flash before most stories have a chance to sprout roots.Here’s a data visualization of how a story evolves on…… Continue reading Finding Influencers

Cool PR Tools

I’ve been tinkering of late with several tools for PR pros, and thought I’d share my observations. No I don’t intend to extoll the purported PR value of Pinterest. My ears did perk when I learned that the hyperbolic social-pinning site reportedly is now the biggest traffic driver to women’s magazine websites. Mashable’s Lauran Indvik…… Continue reading Cool PR Tools