Leather Astroturf

Online marketing pundits are all a twitter today over an astroturfing initiative from Coach. Apparently, the luxury leather goods maker commissioned a PR class from New York City’s Hunter College to introduce a Facebook character named Heidi Cee as a means to build anti-counterfeiting buzz. Adweek reports on the kerfuffle: But here’s the thing about…… Continue reading Leather Astroturf