An Australian economics professor professes to know the secret PR sauce that led to the “implausible” disappearance of Apple’s biggest crisis in recent years: “AntennaGate.” Surely you remember the hyperbolic iPhone 4 launch and the ensuing issues from a misbehaving antenna. (Thank goodness for duct tape.)In a fresh re-hash of the incident in Harvard Business Review (from…… Continue reading Apple’s Secret PR Sauce
Category: Harvard Business Review
The PR Divide
The May 1 issue of Harvard Management Update featured an article titled “Why PR Matters — And What It Can Do For You.” It was written by Kevin Sullivan, a former journalist who heads marketing for a national law firm based in Atlanta. Mr. Sullivan does an admirable job in describing the tenets and power…… Continue reading The PR Divide