Harvard Business Review Archives - Flatiron Communications

Apple’s Secret PR Sauce

AntennaGate, Apple, Harvard Business Review, iPhone, PR, Steve Jobs / By Peter Himler

An Australian economics professor professes to know the secret PR sauce that led to the “implausible” disappearance of Apple’s biggest crisis in recent years: “AntennaGate.” Surely you remember the hyperbolic iPhone 4 launch and the ensuing issues from a misbehaving antenna. (Thank goodness for duct tape.) In a fresh re-hash of the incident in Harvard Business […]

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The PR Divide

The May 1 issue of Harvard Management Update featured an article titled “Why PR Matters — And What It Can Do For You.” It was written by Kevin Sullivan, a former journalist who heads marketing for a national law firm based in Atlanta. Mr. Sullivan does an admirable job in describing the tenets and power