SxSW: A Perfect Storm

PepsiMAX lot at SxSWBuddy Media’s Michael LazerowBuddy Media chief Michael Lazerow took to the pages of the influential BusinessInsider yesterday to anoint SxSW as simply a “must-attend” event. He observed that SxSW Interactive today is larger than SxSW Music in which the legendary festival has its roots.What has suddenly driven the interactive conference’s success? In…… Continue reading SxSW: A Perfect Storm

SxSW @ Night

South by Southwest is such an overwhelming and all-consuming experience, it’s impossible to fully capture its myriad sights and sounds. I saw one tweet that suggested starting a conference concierge business to help attendees sort it all out.Complementing the hundreds of keynotes, panels, exhibitions, and sponsor promotions are the parties by companies seeking to spur…… Continue reading SxSW @ Night

SXSW Pitchers

Hashable at SXSWThe SXSW come-ons and event invitations are rapidly proliferating in my email box as the Texas-sized geek-fest fast approaches. Since this is essentially a PR blog, and I am in essence a PR person, I am in the PRculiar position to evaluate the quality and effectiveness of the various pitches.One rather lengthy and…… Continue reading SXSW Pitchers

Friday’s Video Views

Mining Twitter’s SecretsWhen one thinks of search, Google, Bing and Yahoo! come first to mind. In fact, whole industries have arisen for helping individuals and enterprises mine and make sense of search data, let alone the troika of popular social channels such as Facebook, Twitter and LinkedIn, among others. While much of one’s data on…… Continue reading Friday’s Video Views