Twitter’s Second Life

Twitter’s Second Life

Over the years, this blog has looked at the phenomenon of hype, and specifically, how too much of it can result in diminishing returns for the recipient (i.e., your client). I always believed that regulating media attention, especially when demand for client access is at its peak, leads to long-term sustainability and (en)viability. Over the […]

“Soon Be 7”

“Soon Be 7”

With instant global recognition and reverence, any news from Potterville (no not that one) merits media attention. In this case, it’s the unveiling of…(drum roll please) the PR and marketing campaign to hype the release of the final chapter in the Harry Potter series. Starting next month, news of Harry and his cohorts will begin […]