PepsiMAX lot at SxSWBuddy Media’s Michael LazerowBuddy Media chief Michael Lazerow took to the pages of the influential BusinessInsider yesterday to anoint SxSW as simply a “must-attend” event. He observed that SxSW Interactive today is larger than SxSW Music in which the legendary festival has its roots.What has suddenly driven the interactive conference’s success? In…… Continue reading SxSW: A Perfect Storm