Formula One

Formula One

In early 2005, we were charged with building excitement for a new concept car from one of the big Japanese automakers. The car was to bow at the New York Auto Show, mostly to build the brand, not consumer demand. We were still in the relatively nascent days of the blogosphere. Only a handful of […]

ZR1: Green for Green

ZR1: Green for Green

Love that post from Gawker’s Jalponik in which the venerable Motor Trend is outed for allegedly gaming Google’s organic results. Here’s how it went down. The first 2009 600-hp ZR1 Corvette sold at auction over the weekend, and a search on Google for “ZR1 road test” had Motor Trend in the poll position atop the […]

Mario!

Mario!

So it’s only a blog. Big deal if it was left in the lurch or not recognized as a bona fide media outlet by the PR person in charge. Makes no difference that the outlet has a super-charged Technorati Authority ranking of 2842, (e.g., #285 out of 100 million+ blogs): “‘Well, these people are journalists,’ […]