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Category: JC Penney

Barilla Warfare

When my #2 son was running for class president as a 5th grader, I had a brilliant idea for a campaign slogan, or so I thought.  The flyer looked like this: If You LikeVote For TeddyAfter all, who didn’t like spaghetti? It had universal appeal — especially to the grade school electorate.  -My son didn’t…… Continue reading Barilla Warfare

Published September 26, 2013
Categorized as Barilla, Cheerios, crisis communications, Guido Barilla, JC Penney, Pasta, PR

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