I found it ironic that the author of Groundswell, a book/movement/phenomenon that describes how ideas germinate from the ground up — without top-down influence — devoted space in his blog to the PR practice of pitching stories to influencers (e.g., “anyone with an audience”) from the top down. The book posits: “When consumers you’ve never…… Continue reading The Search for the Relevant PR Pitch
A couple of weeks ago, I penned a post on a new PR search application with which I am involved that I believe holds considerable promise in its ability to help the profession find the “right” journalists for their news or feature story suggestions.Rather than rely on job titles or reporting beats, MatchPoint spiders a…… Continue reading Misguided and Irrelevant
The socially smart set have jumped all over Josh Bernoff’s just-released study that ranked the trust-worthiness of various information sources. His provocatively titled post “People donâ€™t trust company blogs. What you should do about it” revealed that company blogs scored the lowest on Forrester’s version of The Edelman Trust Barometer.Company blogs earned a paltry 16%…… Continue reading In Blogs We Trust?
I did get a chance to swing by the SAP offices in the West Village yesterday afternoon to hear from the likes of Cluetrain co-author Doc Searls, former Lego man Jake McKee, Forrester’s Josh Bernoff, and Technorati and Conversation Group’s (the event sponsor) Peter Hirschberg.Each had his own take on how far we’ve come on…… Continue reading Doc’s World