The most seasoned and successful practitioners in the public relations business have a finely honed instinct for how something will play out in the court of public opinion. Recently, however, two very big corporate gaffes made me wonder whether their communications consiglieres turned a tin, if not deaf ear to activities that would prove deleterious…… Continue reading Walmart and JPMorgan: Tales From The Trenches
Category: JPM
Reputation Capital
Is it just me, or are you also seeing a sudden rise in Apple-bashing these last few weeks? If my journalist and tech pundit-filled Twitterstream is any indication, the answer is yes. Consider:”Is Apple running out of juice?”Has Apple has lost its way? Bobbie Johnson and Mike Butcher debate whether the tech giant is in…… Continue reading Reputation Capital