The PR Dream Act

The Twitter Deluge Is The New Press Release… cc @thinkprogress— Ben Smith (@BuzzFeedBen) October 1, 2012 Yesterday, former Politico scribe Ben Smith who now toils in BuzzFeed’s media trenches under the nom de twume BuzzFeedBen tweeted a link to his colleague Ruby Cramer’s post declaring that “The Twitter Deluge is the New Press Release.”…… Continue reading The PR Dream Act

Twitter’s Hacks & Fakes

My Twitterstream was abuzz these last few days over this little app that could discern what percentage of one’s Twitter followers were Fake, Inactive or Good. BusinessInsider’s Kevin Smith took a look at “how many fake followers the most popular people on Twitter have.” Here’s his topline analysis:76% of Bieber’s Twitter followers Are Fake or…… Continue reading Twitter’s Hacks & Fakes

What Becomes An Influencer Most?

The other day, a newspaper reporter posted an item on ProfNet (or was it HARO?) seeking experts on how best to identify online “influencers” on any given topic. The reporter seemed mostly focused on the much buzzed about Klout and how well its algorithm scored such influencers.I dropped the inquisitor a note saying that I…… Continue reading What Becomes An Influencer Most?