PR Critical Issues Forum

The Yale Club in New York City was buzzing today with a packed room of buzz agencies, or rather, members of the PR agency trade association The Council of PR Firms.Scoping the table tent cards, most of the big marquee firms were on hand including Ketchum, Weber Shandwick, APCO, Fleishman Hillard, Porter Novelli, Burson-Marsteller, Wagoner…… Continue reading PR Critical Issues Forum

A Kodak Moment

Several months ago, I sat on a social media panel alongside Kodak’s Jennifer Cisney who walked the audience through her company’s employee-generated news content. It was compelling stuff with the right irreverent tone — not too commercial, a bit self-effacing, authentic, and informative with a decent amount of “gee whiz” factor built in — a…… Continue reading A Kodak Moment