Facebook Advertising: To Like or Not to LikePeter Himler2014-03-13T09:48:18-04:00
Facebook Advertising: To Like or Not to Like
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by Peter Himler
on May 17, 2012
in advertising, FaceBook, Ford, GM, Google, Jeremiah Owyang, Like buttons, scott monty, search advertising, WPP
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As the Facebook IPO frenzy crescendos, the media pendulum has swung from fawning friendliness to sudden skepticism catalyzed by one giant automaker’s decision to pull its $10 million ad budget from the 900-million+ strong social network. Interestingly, and mildly reminiscent of its defiant public posture during the government bailouts of its rivals, Ford Motor Company […]