Leather Astroturf

Online marketing pundits are all a twitter today over an astroturfing initiative from Coach. Apparently, the luxury leather goods maker commissioned a PR class from New York City’s Hunter College to introduce a Facebook character named Heidi Cee as a means to build anti-counterfeiting buzz. Adweek reports on the kerfuffle: But here’s the thing about…… Continue reading Leather Astroturf

Taco Tricks

Maybe it’s the cold rainy weather that has enveloped New York today, but I’m feelin’ a little glum in spite of the expected Giant-induced season-spoiler for the Pats. And then there was this little Jossip item citing my old employer for its tasteless taco trick. Apparently some folks at Taco Bell’s agency Cohn and Wolfe…… Continue reading Taco Tricks