Mark Penn Archives - Flatiron Communications

Political Hedge Money

Burson-Marsteller, Charlie Black, George Clooney, Hillary Clinton, John McCain, Mark Penn, political PR, public relations, Sydney Pollack / By Peter Himler

Near the end of “Michael Clayton,” the lawyer played by George Clooney approached his boss played by Sydney Pollack with a document that would cast a long-time client in a most egregious and indefensible light. Pollack turned to Clooney and matter-of-factly quipped that he knew this client had problems from day one, but the law […]

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Know Thy Enemy

When working with a bona fide newsmaker, PR counselors often have the luxury to choose which media outlets merit access to their client. The smart PR types are quite judicious about whom they court. The not-so-smart ones are under the illusion that more equals better — a strategy often best suited for B and C-listers.