Social Media Round One

Converseon, digital PR, measurement, media buying, PR, ROI, social media, Volvo, WPP / By

Volvo’s recent decision to hand the reins of its social media, SEO and digital PR programs to WPP’s esteemed media buying agency Mindshare has tongues-a-wagging and fingers-a-pointing. Brand Republic and others reported the surprising news that reignited the debate over which marketing discipline is best suited to deliver clients’ growing digital dreams. Mat Morrison, global […]

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