Looking Ahead

Before I left for (a wonderful) family holiday, I compiled a list of some of the more notable social media and marketing predictions for 2009. It’s worth checking out here.Separately, my friends over at PR Newser crowd-sourced their readers (à la Peter Kim) for some 2009 “PR Predictions.”Here’s what I had submitted: Twitter, and the…… Continue reading Looking Ahead

Twitter and Media’s Atomization

We all know about mining the online conversation and the value it has for individuals, institutions and enterprises trying to get a read on their online reputations.This increasingly vital PR function also provides an early-warning system for potential PR peccadilloes, as well as an opportunity to engage and catalyze brand evangelists.Yet, I sit here mesmerized…… Continue reading Twitter and Media’s Atomization