“I’m really perplexed. It’s unbelievable,” said [B-M’s] Karen Hughes, Mr. Bush’s White House counselor. “They’ve taken his greatest political asset — his gifts as a communicator — and totally diluted them. It’s been especially notable in the last couple weeks.” “It’s a risk of overexposure,” said Joe Trippi, a political consultant. “If you use it…… Continue reading POTUS PR

Apple Inc: No Comment

I went to sleep last night with TechCrunch reporting that Google was in late-stage talks to acquire Twitter. I woke up this morning with TechCrunch reporting that Apple is in late-stage talks to acquire Twitter.Co-founder Evan Williams reportedly rebuffed Google’s overtures. TC has a “normally reliable” source who says that Apple expects to announce the…… Continue reading Apple Inc: No Comment

The Back-of-the-Book Media Diet

For those PR peeps who continue to use the mainstream media to advance their clients’ communications goals (i.e., most of you), the choice of which media outlets to court for interviews can play a key role in determining the editorial tenor of the coverage.It was thus no accident this week when Dick Cheney turned up…… Continue reading The Back-of-the-Book Media Diet

Blago and Thain’s TV Defense

If the PR handlers for Rod Blagojevich and John Thain had some social media mojo, what could/should they be doing to resuscitate their bosses’ tarnished reputations?As it presently stands, TV is serving as the primary vehicle for correcting what these beleaguered bosses believe – rightly or wrongly – has led to their demise in the…… Continue reading Blago and Thain’s TV Defense

Blogs Beget Broadcast

Years ago, when a story popped on a network morning show or evening newscast, invariably it had its origin in some daily newspaper somewhere. Any quick Factiva or Lexis-Nexis search could confirm that.And we all know those longer-form psycho segments on ABC’s “20/20” or CBS’s “48 Hours,” featuring some Lothario with many wives, some murdered,…… Continue reading Blogs Beget Broadcast

A Kodak Moment

Several months ago, I sat on a social media panel alongside Kodak’s Jennifer Cisney who walked the audience through her company’s employee-generated news content. It was compelling stuff with the right irreverent tone — not too commercial, a bit self-effacing, authentic, and informative with a decent amount of “gee whiz” factor built in — a…… Continue reading A Kodak Moment

Taco Tricks

Maybe it’s the cold rainy weather that has enveloped New York today, but I’m feelin’ a little glum in spite of the expected Giant-induced season-spoiler for the Pats. And then there was this little Jossip item citing my old employer for its tasteless taco trick. Apparently some folks at Taco Bell’s agency Cohn and Wolfe…… Continue reading Taco Tricks

Good Riddance Rudy

He ran a losing campaign with more than his share of PR gaffes.Yet, as I sit here watching Rudy Giuliani’s withdrawal and endorsement speech, I can’t help but think how he timed this anti-climactic announcement to run live on the local TV network lead-ins across most of the nation. Geesh. He finally did something right…… Continue reading Good Riddance Rudy

Know Thy Enemy

When working with a bona fide newsmaker, PR counselors often have the luxury to choose which media outlets merit access to their client. The smart PR types are quite judicious about whom they court. The not-so-smart ones are under the illusion that more equals better — a strategy often best suited for B and C-listers.But…… Continue reading Know Thy Enemy