The Aggregated Press Release

“These days PR is everything.” Or so starts a post titled “Press Releases: Friend or Foe” on, a “publication of the World Editors Forum.” The post goes on to talk about the value (or lack thereof) of the press release and a couple of new services that attempt to breathe new life into this…… Continue reading The Aggregated Press Release

Along the Media Spectrum

PR pro Deirdre Breakenridge today tweeted a link to a recent Daily ‘Dog post by Jake Wengroff in which the global director of corp. comms. for Frost & Sullivan asks: “Does a WSJ hit count in the Twitter era? PR must now embrace a hybrid model…” “Hit,” “placement,” “earned media,” whatever you call it, few…… Continue reading Along the Media Spectrum