NWS-DJ: DJ Board Approves Sweeter Severance; 160 Senior Managers Now CoveredTW’s Parsons: Successful Digital Transition Would Make Time Inc. ‘Growth Business For A Long Time’ @ FOOA: Cost Per Action Ads Help Marketers Win Consumers’ Hearts, Minds And Wallets@ FOOA: How Not To Waste Billions Of Advertising DollarsIndustry Moves: Revver Shuffles Execs; Star Moved to…… Continue reading Free Content from Rafat
Category: media
Managed Transparency
Last week, this blog touched on the recent conversation surrounding “the media interview” in which many of the self-anointed new media pundits portrayed the live media interview as outmoded, if not antithetical to the reporting process.Their vitriol was in part inspired by the popular Fred Vogelstein of Wired who attempted to interview Jason Calacanis and…… Continue reading Managed Transparency
The Fog of War
Happy Memorial Day everyone. Hmmm, isn’t that an oxymoronic expression, especially when one considers the constraints placed on journalists by a DoD intent on restricting coverage of this war, and by so doing, dishonoring those who sacrificed their lives and livelihoods fighting it?This is from The Times’s David Carr’s “Media Equation” column today: “If Joseph…… Continue reading The Fog of War
Razr’s Halo Effect
Scanning through the business pages of today’s New York Times, two items struck me as noteworthy. The first had Motorola chief Ed Zander, fresh from his victory fending off interloper Carl Icahn, doing his best imitation of media impresario Steve Jobs at a splashy, multi-media New York City news conference to showcase his company’s latest…… Continue reading Razr’s Halo Effect
The Beeb Battles Back
When “60 Minutes” arrived on the scene, many PR pros didn’t quite know what to make of this new longer form investigative TV news program. We were not accustomed to having our charges ambushed — as the tape rolled. The techniques of command and control had yet to flourish.Many PR types counselors knee-jerked to the…… Continue reading The Beeb Battles Back
Behind the Cable Dial
File this under “shameless promotion.”In the mid-1980’s, I thought it would be a cool idea to capture on (3/4” analog) tape the opening montages and closing credits for every TV program that presented a “placement” opportunity for our clients’ people, products and promotions. When edited, the total running time was under ten minutes.If one were…… Continue reading Behind the Cable Dial
Trained Journalist
A confluence of postings brings me to the subject of today’s piece. The idea was sparked by a rant from a Silicon Valley product manager who bemoaned how inaccurate and lazy mainstream and citizen journalists can be: “It’s a totally different world out there, assumptions I had about the knowledge level of the people I…… Continue reading Trained Journalist
Too Much Credit
I stumbled upon a press release from one Lloyd Chapman, president of the American Small Business League, which alleges that White House’s PR operatives have killed a number of news stories across a range of MSM outlets. (Actually, it was Mr. Chapman’s name and the name of his organization that mostly were spiked.)At issue is…… Continue reading Too Much Credit
The Future of Journalism
No. I don’t have the chutzpah (I mean prescience) of a Jay Rosen or Jeff Jarvis to portend what that future holds. Nonetheless, Jeff’s observations posted yesterday (and captured in part on video by Rafat) from an OPA (a former client) event in London, coupled with Jay’s Surowiecki-esque approach to news reporting are worthy reads…… Continue reading The Future of Journalism
Community Organizers
Both Barry Libert and Francois Gossieaux (pictured left and right) were pleased by the turnout and enthusiasm for the inaugural Community 2.0 Conference held here in Las Vegas since Sunday.Barry, the CEO of Shared Insights, which organized the conference, and Francois, the founder of Corante and chairman of C20, shared their impressions of why online…… Continue reading Community Organizers