(Not) Ready for Prime Time PR

(Not) Ready for Prime Time PR

PR people often advise their start-up clients to make sure their ducks are in a row before the big public reveal of their new product or service. The “is-it-ready-for-primetime?” Rorschach Test should probably also apply to media sneak previews. Case in point: Microsoft’s “first broad consumer Web service, called Photosynth [which] turns multiple photos of […]