Moneyball Levers Twitterati

Having started in the PR biz handling national publicity for motion pictures, I’ve seen a fair share of pre-release buzz-making scenarios. My first boss achieved decent track-tion by holding the premier of The Who’s film “Tommy” underground in NYC’s 57th Street subway station. (It gave new meaning to the lyric “Tommy, can you hear me.”) I’ll…… Continue reading Moneyball Levers Twitterati