NYC’s Time Warner Center In compiling the questions for this week’s much-shared “PR 3.0 Questionnaire,” I did some research to see where various blogs and news sites ranked by unique monthly visitors in relation to one another. I hadn’t done this exercise in a while, but pretty much assumed that Boing Boing no longer topped […]
Business Insider Ignites New York Read More »
NBC News Digital Chief Speaks “There are over a billion cameras floating around in people’s pockets around the world.” Beet.TV treats us to the perspective of Mark Lukasiewicz, VP for Specials and Digital, NBC News. Of course, this interview took place before the momentous events in Egypt this week, which showed, in spite of those
Friday’s Video Views Read More »
It’s natural for us as PR pros to Monday-morning quarterback a prominent PR gaffe. After all, we have the advantage of not being at the table as the beleaguered PR consiglieres assess the myriad mitigating factors that would inform a communications strategy. As outsiders, we can simply take notice of the ugly aftermath and postulate
Not Ready for PRime Time Players Read More »
So now that we’ve gotten Blago out of our hair (or vice-versa), let’s turn our attention to the Super Bowl or “big game” for non-advertisers who want to leverage the event for marketing purposes. The news arrived today that NBC has rejected PETA’s Super Bowl TV spot. Apparently, the anti-fur people had an epiphany that
Call Any Vegetable Read More »
I got a kick out of seeing the Nautica sweatband on Misty May’s forehead, but others most assuredly weren’t too pleased. The Nautica folks smartly figured that NBC’s anointment of two-women beach volleyball to a prime time sport (night after night after night…) merited a small investment, and there you have it. Nautica trumps Nike,
I can’t remember an election campaign that had so many debates. It used to be that the League of Women Voters would sponsor a debate here and there, and that was that. The League pulled out in 1988 proclaiming a fraud perpetrated on the American people. Back in 2000, I represented the Commission on Presidential
We’re all familiar with Chris Hansen’s (literally) captivating series on “Dateline NBC” in which the peacock network teams with a group called Perverted Justice (only in America, folks) to lure pedophiliac pervs into the glare of news camera lights. The folks at Fox apparently loved the show so much that they tasked their own veteran
Miss America as Jail Bait Read More »
