Unlike last year when location-based services Foursquare and Gowalla dominated the discourse coming out of SxSW, this year’s conference had way too many dimensions to declare a single company or technology as the clear winner. Some companies had great marketing and PR, but less than perfect applications. While others had mind-blowing apps, but PR and…… Continue reading And the Winner at SxSW is…
Category: nellymoser
Augmented Activation
Steve Etzler and his crew at the Business Development Institute (BDI) drew some 300 attendees to CUNY Graduate Center (the former B. Altman Department Store) in NYC last week. The Mobile Social Communications Conference featured keynoter Naveen Selvadurai, co-founder of the “fastest-growing” location-based social network FourSquare.FourSquare co-founder Naveen SelvaduraiNaveen summed up FourSquare’s underlying mission in…… Continue reading Augmented Activation