Cyber Monday: Hoax or (Key)Stroke of Genius?

Anyone who has ever worked in an agency has had some exposure to the business development process. After all, without topline growth, how can agencies sustain themselves?I’ll always remember how one agency for which I toiled invited a highly touted outside consultant to help re-vamp the agency’s new business prospecting and acquisition processes. A group…… Continue reading Cyber Monday: Hoax or (Key)Stroke of Genius?