Socially Optimized or Optimally Socialized?

Ahhhh. The news release. That poor, beleaguered PR tool that has died a thousand deaths, only to be reborn — optimally and socially speaking.This morning I was greeted with a text message from media maven Lisa Kovitz who tipped me to our friend and mediabistro.com doyenne Laurel Touby’s answer to the myriad unsolicited (and misguided)…… Continue reading Socially Optimized or Optimally Socialized?