New York Times Archives - Page 3 of 4 - Flatiron Communications

Twitter’s PR Ride

Let’s revisit Twitter, and specifically the ubiquity of the rapidly expanding microblogging channel in the news media. Much of the coverage has occurred naturally, a bi-product of the editorial echo chamber, nourished to a great extent by Twitter’s RT-happy users.Some stories appear consensual. While others seem precipitated by Twitter itself or its PR advisors (does…… Continue reading Twitter’s PR Ride

Collaborate or Die

Former Clinton White House spokesman Mike McCurry (at right) offers up his remedy for what ails the newspaper business — collaboration. In a by-lined piece for the RealClearPolitics site, he rightly observes that newspapers, newsweeklies and their ilk simply cannot compete with all-news cable channels and the Internet.He also came to his collaborative conclusion culling…… Continue reading Collaborate or Die

Leverage and the Filter

One would be hard-pressed today to attend a media, marketing or PR conference where social media and ground-swelled client case studies didn’t dominate the agenda.I can’t recall a time in which so many similarly themed panels abounded, and this includes the dot-com era. (Admittedly, this PR pro has presided over his share.)The proliferation of these…… Continue reading Leverage and the Filter

Pitch-Optimized Gmail

As someone who’s endured more than his share of misguided PR pitches,e.g., think inane dot-com come-ons, The New York Times’s intrepid NY-based tech reporter and “Bits” blogger Saul Hansell definitely deserves a medal for his fortitude.It’s a wonder to me that he still works with so many PR people, let alone has the time to…… Continue reading Pitch-Optimized Gmail

Pedestrian PR Pitch

Any pitch that starts off with “Hope you’re well” is the kiss of death as New York Times business columnist, and now blogger, Joe Nocera astutely confirmed for us yesterday in his “Executive Suite” blog.The object of his disaffection: a publicist named Amanda from a PR firm that shares its name with the sporting world’s…… Continue reading Pedestrian PR Pitch

“The Spirit of the Cover”

It would be fairly easy to jump on The New Yorker-bashing bandwagon today for its satirical cover featuring Barack and Michelle Obama as fictionalized Muslim terrorist and fist-bumping radical, respectively.It would be easy if one didn’t truly get the shock culture of CondÃ© Nast wherein David Remnick’s glossed-out siblings have few qualms about popping former…… Continue reading “The Spirit of the Cover”

Audi ‘n Rush Hour

I love Audis. We’ve owned about five over the last decade including my current twin-turbo 250 S4 Avant. We bought our first at a time when the German luxury automaker was still recovering from the near-fatal PR disaster that “60 Minutes” manufactured.To this day, those claims of unintended acceleration remain unproven, and more likely were…… Continue reading Audi ‘n Rush Hour

(Re)capturing the Friedmans

I have mixed feelings about The New York Times’s considerations to discontinue TimesSelect*. On the one hand, why shouldn’t The Times charge a premium for its premium content?The extraordinary expense entailed in producing that quality content mandates the adoption of new and different revenue models…especially in this day and (newspaper) age.Times Select is a bold…… Continue reading (Re)capturing the Friedmans

Unforgettable

We all know that PR alone cannot repair the reputation of a scurrilous scallywag. Actions speak louder than words, and contrition can only take one so far. Right, Mel?In fact, in an age when “the whole world is watching” (not to mention recording and posting), actions not only speak louder than words but they also…… Continue reading Unforgettable