The Fake News Release

The Fake News Release

As the debate over the form and function of the modern news release presses on, today we learn of one news release that actually succeeded in getting fairly prominent pick up — by the Dow Jones Newswire, no less. One problem: the release was a hoax perpetrated by a group of as yet unknown mischief-makers […]

Thermogenic Energy & The PR Pro

Posted by on May 13, 2011 in misguided PR, news releases, pr spam, Vocus | No Comments
Thermogenic Energy & The PR Pro

I’ve decided to take this blog in a new editorial direction. At least that’s the assessment of Vocus, which recently anointed me as a tech if you believe the PR pitch themes that have suddenly suffocated my inbox. Here are those that arrived over the last 24 hours (and their formats): Photon Control Launches New […]

Leverage and Maximize

Leverage and Maximize

Not to be a curmudge or anything, but check out this news release header: Event Planners Will Learn to Leverage Public Relations to Maximize Integrated Marketing at HSMAI’s Event Technology Expo(TM) @ Affordable Meetings(R) National Yikes! The particular release was issued by the Hospitality Sales and Marketing Association International (HSMAI) to tout an upcoming event […]