Bada Bada…Sting

Bada Bada…Sting

If you’re in the search space and want to make some noise, there are few influencers who are as, well, influential as Danny Sullivan. He’s been at it a long while. In fact, I remember trying to garner his affections at the end of the last millennium for my search engine client Northern Light, which […]

The Journalist’s Tableau

The Journalist’s Tableau

John Batelle may not agree, but Danny Sullivan certainly will remember: Google once had a competitor in search. Cambridge, MA-based search engine Northern Light, a client back in the day, happened to produce more relevant results than the fledgling Google (though admittedly not as fast). We were so confident in the engine’s abilities that we […]

Google’s Voluminous Appetite

Google’s Voluminous Appetite

Back in the day, I was working with a bona fide Google competitor. Yes, people, for a brief (very brief) moment of Google’s existence, the Mountain View company did not reign supreme (and we’re not talking Alta Vista or Lycos). Cambridge, MA-based search engine Northern Light produced the same quality, if not better organic results […]