If you’re in the search space and want to make some noise, there are few influencers who are as, well, influential as Danny Sullivan. He’s been at it a long while. In fact, I remember trying to garner his affections at the end of the last millennium for my search engine client Northern Light, which […]
John Batelle may not agree, but Danny Sullivan certainly will remember: Google once had a competitor in search. Cambridge, MA-based search engine Northern Light, a client back in the day, happened to produce more relevant results than the fledgling Google (though admittedly not as fast). We were so confident in the engine’s abilities that we
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Back in the day, I was working with a bona fide Google competitor. Yes, people, for a brief (very brief) moment of Google’s existence, the Mountain View company did not reign supreme (and we’re not talking Alta Vista or Lycos). Cambridge, MA-based search engine Northern Light produced the same quality, if not better organic results
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