The Journalist’s Tableau

John Batelle may not agree, but Danny Sullivan certainly will remember: Google once had a competitor in search.Cambridge, MA-based search engine Northern Light, a client back in the day, happened to produce more relevant results than the fledgling Google (though admittedly not as fast).We were so confident in the engine’s abilities that we prodded our…… Continue reading The Journalist’s Tableau

Google’s Voluminous Appetite

Back in the day, I was working with a bona fide Google competitor. Yes, people, for a brief (very brief) moment of Google’s existence, the Mountain View company did not reign supreme (and we’re not talking Alta Vista or Lycos).Cambridge, MA-based search engine Northern Light produced the same quality, if not better organic results rankings…… Continue reading Google’s Voluminous Appetite