Obama’s Controlled Jump Shot

So it appears the newbies in the White House press operation have discovered the lowly VNR. This much-maligned means for managing the message for TV news consumption and regurgitation has reared its ugly head according to ABC’s Jake Tapper and now, TV Newser.The packaged piece in question features a relatively innocuous White House visit by…… Continue reading Obama’s Controlled Jump Shot

PR Change Has Come

On this gloriously historic day, it seems only appropriate to round-up some of the pundits’ prognostications on how President Obama’s press office may diverge from that of his predecessor, let alone all previous inhabitants of the Oval Office.The big question thus far percolating in the media pundit-sphere has revolved around the prospective use of direct-to-and-between-constituency…… Continue reading PR Change Has Come