Kobe Bryant: Jackass

Global Brand + Famous Athlete + Luxury Car + Photo Shop = 2.5 Million ViewsThe June 1980 issue of Esquire magazine had a famous cover showing a chimpanzee and a typewriter (remember those?) with the caption: “Is Anyone in America Not Writing a Screenplay?” Today, that headline could read: “Is Anyone in America Not Posting…… Continue reading Kobe Bryant: Jackass

PR’s Great Expectations

Stopped in to Brightwaters at the South Street Seaport this morning to take part in the second annual Council of PR Firms-sponsored Critical Issues Forum.With the Brooklyn Bridge as a backdrop, the 100+ “who’s who” agency dwellers were treated to four speakers including former CBS News prexy Andrew Heyward, IBM’s SVP, communications Jon Iwata, Pete…… Continue reading PR’s Great Expectations