Clip-Craving Clients

Clip-Craving Clients

In this new communications paradigm, what PR skills and client deliverables remain unscathed? Converseon’s chief strategist Mike Moran retweeted a link to a post this morning by Paul Gillin with the bodacious title Why Online Matters More Than Print. In it, Mr. Gillin extols the superior buzzmaking virtues of online media versus print (and broadcast), […]

I Want My NAA…Online

I Want My NAA…Online

I’m pulling together my notes in preparation for the Bulldog Media Relations Conference starting today (Monday) in D.C. As mentioned, I’ll be presiding over the journalist panels during the two-day event, which draws hundreds of public relations professionals. Many of the questions supplied to me by the event organizers relate to how PR pros can […]