One-Time Mad Man

One-Time Mad Man

“Since 2006, one out of every 17 novels bought in the United States was written by James Patterson. He is listed in the latest edition of “Guinness World Records,” published last fall, as the author with the most New York Times best sellers, 45, but that number is already out of date: he now has […]

Buzz-Cut

Buzz-Cut

A quick Google search on the term “buzz marketing” yielded 1.1 million results. I bet few actually have the ingredients to the elusive elixir for generating actual buzz for one’s product or service. Opening a copy of today’s New York Post, there it was: the formula for generating buzz. It came in the form of […]