In Praise of the Press Release

In Praise of the Press Release

Two weeks ago, a client issued a news release nationally on Business Wire. Two days ago, a colleague sent me an effusive email containing a list of links to reputable web sites that posted the release verbatim. It included the usual subjects: Yahoo! Finance, AOL money & finance, msn money, Forbes.com… I ask myself: do […]

SMR: Social Media Redux

SMR: Social Media Redux

Dave Fleet posted an item last week that took PR Web to task for allegedly “taking the social out” of the social media news release (SMR). Apparently, PR Web has changed the submission parameters, something Dave learned after his SMR was kicked back with the following explanation: “Please review the following editorial explanation describing why […]