Digital Reading Room, Spring ’11 Edition

Digital Reading Room, Spring ’11 Edition

With the arrival of spring, I thought the time was ripe to revisit the Digital Reading Room to give this blog’s more literate followers a digital refresh to their bookshelves, Kindles and iPads. (Anyone using a Nook, SONY e-Reader or Galaxy?) The Thank You Economy by Gary Vaynerchuk Engage, Revised and Updated: The Complete Guide […]

Clip-Craving Clients

Clip-Craving Clients

In this new communications paradigm, what PR skills and client deliverables remain unscathed? Converseon’s chief strategist Mike Moran retweeted a link to a post this morning by Paul Gillin with the bodacious title Why Online Matters More Than Print. In it, Mr. Gillin extols the superior buzzmaking virtues of online media versus print (and broadcast), […]